Three perspectives reveal how the show has evolved while keeping its core spirit alive.
The Past and Present of SEMA
Since 1963, the Specialty Equipment Marketing Association (SEMA) has been a cornerstone of car culture. RJ de Vera, SEMA’s VP of Marketing, explains that the show thrives because it reflects the evolving hobby. From its origins as a gathering of manufacturers to a public-facing event, SEMA continues to serve as a platform for learning, networking, and showcasing personal and business creativity in the automotive world.
Brands Driving Innovation
Stan Chen of Toyo Tires highlights the Treadpass activation, where custom vehicle builds are debuted each year. Toyo has exhibited for 40 years, using SEMA as a stage to demonstrate design innovation, engage enthusiasts, and showcase trends that shape car culture. The event bridges generations and emphasizes storytelling, self-expression, and crossover creativity.
The Next Generation
Actor and car enthusiast Michael Cimino reflects on SEMA as a space for creativity and personal expression. For younger attendees, the show represents a hands-on, social media-connected gateway into car culture. It fosters collaboration, learning, and exposure to new ideas, ensuring the community continues to grow while maintaining its core passion for personalization and innovation.
