A debut EV that leans as much on design philosophy as it does on raw performance.
A Landmark Collaboration in Automotive Design
Ferrari has partnered with Jony Ive and his design studio LoveFrom to develop the Ferrari Luce, the brand’s first fully electric vehicle.
Unveiled in Rome, the project signals a major shift in Ferrari’s approach, blending its motorsport heritage with a minimalist, design-led philosophy more commonly associated with consumer tech.
A “Glass House” Approach to Form
The Luce introduces a dramatically simplified exterior language, described as a continuous, aerodynamic shell with minimal visual interruption.
Design elements like a floating nose, center-opening doors, and an extended “flying bridge” C-pillar emphasize flow over aggression, creating a silhouette that prioritizes efficiency and visual calm over traditional supercar complexity.
The result is Ferrari’s lowest drag coefficient to date, underscoring the project’s aerodynamic focus.
Quad-Motor Performance With Extreme Output
Underneath the sculpted body sits a fully electric 800V architecture powered by a quad-motor setup.
The system delivers approximately 1,050 cv, with an emphasis on torque distribution across all four wheels. Performance figures place it firmly in hypercar territory, with rapid acceleration and a top speed above 300 km/h.
Despite the scale of the battery system, the platform is engineered to keep the center of gravity significantly lower than Ferrari’s V12 performance models.
A Radical Interior Reset
Inside, the Luce continues its design-first philosophy.
Instead of heavy digital interfaces, the cabin relies on a more tactile approach, using physical switches, dials, and steering-mounted controls for core driving modes. The layout prioritizes clarity and restraint, aiming to reduce visual noise while maintaining driver engagement.
A New Direction for Ferrari’s Future
The Luce represents more than a first EV — it signals a broader reinterpretation of what Ferrari luxury can look like in an electric era.
By working with LoveFrom, Ferrari is clearly positioning design as a central pillar of its electrified future, not just performance or technology.
If this direction continues, it could mark one of the most significant stylistic shifts in the brand’s modern history.
