The redesigned boutique blends historic architecture, contemporary design and curated art into a vibrant luxury space.
A Historic Boutique Transformed
Piaget has unveiled a major renovation of its flagship boutique at 16 Place Vendôme in Paris. Designed by Rafael de Cárdenas Ltd., the project expands the boutique to nearly double its original size while reflecting the Maison’s creative philosophy known as Extraleganza.
From the outside, the boutique immediately captures attention with circular windows framed in deep blue sodalite panels. These design elements reference Piaget’s historic stone dial watches and also pay tribute to French decorative designers such as Jean Royère. The exterior invites visitors into a space defined by color, craftsmanship and artistic expression.
Sculptural Interiors Inspired by Parisian Apartments
Inside, the boutique is arranged like a cabinet of curiosities with a sequence of interconnected rooms inspired by classic Haussmann style apartments. The ground floor welcomes visitors with a radiant display area dedicated to heritage creations before leading them upward through the space.
A dramatic golden staircase curves toward the mezzanine level, where an undulating mural and a domed display cabinet create a striking visual centerpiece. The boutique is filled with a mix of custom designed furniture and iconic design pieces, including Pierre Paulin’s Mushroom armchair and a lacquer console table that appears to blend liquid gold with deep blue stone.
Another sculptural staircase with the appearance of molten gold leads visitors to the upper floors, where a ceiling fresco inspired by malachite, created by artist Julien Gautier, hangs above Piaget’s newest high jewelry collections.
A Cultural Hub for Art and Conversation
Beyond showcasing luxury jewelry and watches, the new flagship is designed to function as a cultural meeting point. Piaget CEO Benjamin Comar describes the space as a celebration of life and light, representing a new chapter for the brand while honoring its long history at Place Vendôme.
The boutique will also feature rotating displays of contemporary art that will change every six months. This initiative continues Piaget’s longstanding relationship with influential artists and echoes the spirit of the original Salon Piaget in Geneva, which opened in 1959 as a place for creativity, dialogue and cultural exchange.
