Pharrell Williams transforms the runway into a living space shaped by continuity, craft, and future focused design.
Turning the Runway Into a Home
For the Louis Vuitton Fall Winter 2026 menswear show, creative director Pharrell Williams partnered with Japanese design firm NOT A HOTEL to create DROPHAUS, a prefabricated architectural pavilion set within the Jardin d’Acclimatation. Rather than a traditional runway, the show unfolded inside a minimalist residence positioned on a grassy mound and surrounded by landscaped garden terraces, reframing fashion presentation as an immersive living environment.
Architecture Inspired by Nature
DROPHAUS takes its form from a water droplet, allowing the structure to blend naturally into its surroundings. Curved glass walls wrap the pavilion, softening the boundary between interior spaces and the garden outside. A pyramidal roof crowns the prefabricated timber structure, reinforcing a vision of timeless future living that prioritizes function, balance, and human centered design over decoration.
An Immersive Interior Experience
Inside the pavilion, the layout includes a living and dining area, a bedroom, and a dedicated listening room. Each space is furnished with Pharrell Williams’s bespoke Homework furniture collection, designed around the idea of intentional imperfection through irregular lines and tactile forms. The experience is completed with a custom fragrance by Jacques Cavallier Belletrud, capturing the scent of the surrounding garden and underscoring the holistic lifestyle concept behind the presentation.
