Gentle Monster’s parent company reimagines retail as an immersive, three-floor experience.
A Headquarters Like No Other
IICOMBINED has unveiled HAUS NOWHERE SEOUL, its new headquarters and experimental retail project. True to its concept of “a space found nowhere,” the destination unites all of the group’s brands — Gentle Monster, Tamburins, ATiiSSU, Nudake, and the newly launched Nuflaat — under one roof.
Immersive Brand Worlds
Visitors can explore Tamburins’ new “Sunshine” collection through an AI Twin Look photo experience, discover ATiiSSU’s latest Tracker Collection headwear, or encounter Nuflaat’s boundary-blurring tableware. Nudake expands into the tea ritual with its new Teahouse, pairing desserts with scented blends.
Art as Experience
Anchoring the space is More Is More by Max Siedentopf, a transformative installation featuring a sea of black plastic bags and a hyperreal animatronic figure. Across three floors, HAUS NOWHERE SEOUL blends art, commerce, and imagination, redefining what a flagship can be.
