DESCRIPTION

PUMA, a renowned sportswear brand from Germany, was established by Rudolf Dassler in 1924 and is celebrated for its athletic clothing and diverse range of sports goods. Lately, PUMA has been actively broadening its reach in the fashion and lifestyle industry by partnering with entities like KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE, and ICNY. Furthermore, the brand has entrusted Rihanna with the role of creative director for its women’s division.