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Kaws’ “The Message” Lands at Palazzo Strozzi in Florence

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The New York-based artist reimagines Fra Angelico’s Annunciation with larger-than-life wooden figures

Reinterpreting a Renaissance Classic

KAWS transforms the 15th-century loggia at Palazzo Strozzi with two six-meter wooden figures, replacing the angelic encounter of Fra Angelico’s “Annunciation” with his iconic COMPANION and BFF characters. The installation infuses Renaissance architecture with pop-cultural play and tactile warmth.

Themes of Technology and Connection

The work meditates on modern isolation and digital communication. BFF stands with a hand on heart while COMPANION engages with a smartphone, reflecting how technology shapes human connection in contemporary life.

Exhibition Details

“THE MESSAGE” is on view alongside a Fra Angelico exhibition at Palazzo Strozzi through January 26, 2026, offering viewers a dialogue between classical art and contemporary commentary.

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