The latest collaboration blends motorsport energy with fashion led design and performance aesthetics.
A Campaign Led by Formula One Figures
Y 3 has unveiled its new collaboration with the Mercedes AMG PETRONAS Formula One Team, supported by a campaign featuring driver George Russell, rising talent Kimi Antonelli and team principal Toto Wolff.
Shot with dramatic lighting inspired by the intensity of racing environments, the visuals highlight a sense of generational exchange. The campaign positions the figures of Formula One within a more experimental and fashion driven setting, bridging performance and design.
Racing Influences Meet Y 3 Design Language
The collection is built around a central wolf motif inspired by Japanese mythology, symbolizing speed, instinct and strength. This graphic appears across a range of apparel, including outerwear and tops, alongside patterns that reference smoke and motion from race cars.
Y 3’s signature oversized silhouettes play a key role throughout the collection, combining technical sportswear with a streetwear approach. The pieces focus on durability and comfort while maintaining a strong visual identity through a mostly monochrome palette accented by bold graphics.
Footwear and Release Details
A key highlight of the collection is the Y 3 FEROZA sneaker, offered in both low and high versions. The design features an asymmetric black and silver upper with co branded detailing that reflects the collaboration between the two brands.
The full collection includes apparel, merchandise and footwear, and is available now through adidas and Y 3. Prices range from 90 to 900 USD, offering a wide entry point into the racing inspired lineup.
