A three minute nightly takeover transforms advertising screens into a cinematic meditation on hope and identity.
A Midnight Moment Across 90 Screens
Beginning April 1, 2026, Brooklyn based artist Tomokazu Matsuyama will debut Morning Again as part of Times Square Arts’ Midnight Moment program. For three minutes each night from 11:57 p.m. to midnight, more than 90 LED screens spanning 41st to 49th Streets will synchronize to present a unified digital artwork. Commercial advertisements will temporarily disappear, replaced by a 180 second visual experience that merges abstract imagery with the electric rhythm of the city.
Abstract Themes of Hope and Transformation
Rather than centering on specific figures, Morning Again unfolds through shifting forms, radiant color and pulsing light. The work revolves around four core ideas: hope, rhythm, self expression and transformation. These elements move fluidly across the screens, reflecting the layered cultural energies that define New York. In a moment shaped by global uncertainty, Matsuyama’s installation offers a quiet affirmation of individuality and collective possibility.
Bridging Cultures in a Borderless Frame
Born in Gifu, Japan and shaped by decades in New York, Matsuyama is known for blending Edo period references with Western pop, street culture and abstract expressionism. His work resists rigid hierarchies, allowing visual languages and histories to coexist within a single frame. Morning Again continues this exploration of borderless identity, turning one of the world’s most commercial intersections into a shared canvas for reflection and renewal.
