Ronnie Fieg’s redesigned Sunset Boulevard flagship expands far beyond fashion, introducing immersive interiors, elevated hospitality, and an exclusive New Balance release.
A New Era for Kith in Los Angeles
Kith has officially reopened its West Hollywood flagship with a dramatically expanded concept that now occupies the ground floor of 8500 Sunset Boulevard. Nearly ten years after first entering the Los Angeles market, founder Ronnie Fieg has transformed the location into a multi-layered lifestyle destination that merges fashion, food, wellness, and sound design.
Created alongside architect Ben Porto, the redesigned flagship balances minimalist luxury with warm California influences. The exterior combines charred wood cladding with lush landscaping, while the interiors feature travertine finishes, Venetian plaster, and custom woodwork throughout the space.
Inside the Reimagined Flagship
The new layout is divided into carefully curated environments that guide visitors through footwear, menswear, womenswear, and Kith Kids. At the center sits a sculptural Footwear Gallery that connects the store’s major retail zones through a curved architectural centerpiece.
Beyond apparel, the flagship introduces experiential concepts designed to push the store beyond traditional shopping. The Apothecary offers fragrances, wellness products, and essential oils, while a private VIP Studio delivers a highly immersive listening environment equipped with a custom McIntosh sound system and panoramic views of Downtown Los Angeles.
Ronnie’s Pronto Expands the Kith Universe
One of the biggest additions to the flagship is Ronnie’s Pronto, a new culinary concept focused on fast casual dining with a New York inspired twist. The space serves breakfast and lunch sandwiches, espresso drinks, ceremonial grade matcha, and signature frozen beverages designed specifically for the West Hollywood location.
The eatery also includes a dedicated Kith Treats counter featuring exclusive local ice cream offerings, further reinforcing the brand’s move toward creating full lifestyle environments rather than standalone retail stores.
Exclusive New Balance 99X Collection Launches Alongside Reopening
To celebrate the reopening, Kith partnered with New Balance on a new Made in USA 99X sneaker collection. The release includes the 990v3, 990v4, 992, and 993 silhouettes dressed in signature Kith Palette colorways.
With its expanded architecture, hospitality concepts, and limited footwear launch, the redesigned West Hollywood flagship positions itself as one of Los Angeles’ most ambitious new retail destinations.
