The appointment only space marks a new chapter in the maison’s carefully paced global expansion.
A Strategic Home in Hong Kong
Schiaparelli has officially opened its first permanent Asian salon at Landmark in Hong Kong, signaling a major milestone for the French couture house. Moving beyond temporary pop ups, the new location establishes a lasting presence in the region and reflects the brand’s focus on cultivating deep relationships with a highly selective, top tier clientele.
A Surrealist Interior Experience
Designed by Creative Director Daniel Roseberry in collaboration with architecture firm Halleroed, the one thousand seven hundred square foot salon rejects conventional retail formats in favor of an immersive, surrealist environment. References to the house’s historic Place Vendôme roots are woven throughout the space, alongside bold contemporary gestures. Highlights include a VIP suite conceived as a private residence and a gold mosaic bathroom centered around a solid gold toilet, reinforcing Schiaparelli’s tradition of transforming everyday objects into art.
Exclusivity as a Growth Philosophy
According to CEO Delphine Bellini, Hong Kong was a natural choice due to its cultural sophistication, international outlook, and appreciation for exceptional craftsmanship. By establishing a permanent salon within Landmark’s luxury ecosystem, Schiaparelli continues to prioritize rarity, intimacy, and cultural resonance over mass scale, reinforcing its position as one of fashion’s most selectively grown maisons.
