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Sarah Burton Unveils First Givenchy Campaign

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The creative director highlights the beauty of real womanhood with a star-studded cast shot by Collier Schorr.

A New Chapter for Givenchy

Following her debut collection on the Paris runway in March, Sarah Burton has revealed her first campaign for Givenchy Fall Winter 2025. The series marks a shift in tone for the house, leaning into raw intimacy and authenticity while nodding to the brand’s storied history.

Celebrating Women in Every Role

Fronting the campaign are models Kaia Gerber, Adut Akech, Vittoria Ceretti, Nyaduola Gabriel, Eva Herzigova, Emeline Hoareau and Liu Wen. Burton also included members of her longtime creative circle, such as stylist Camilla Nickerson and makeup artist Lucia Pieroni, with photographer Collier Schorr stepping into the frame for one portrait. The result is a blend of icons and collaborators, shown not as untouchable muses but as women in their own right.

Burton’s Vision

“The beauty of all women inspires me – including my team,” Burton explained. “I wanted to capture the brilliant women I work with amongst the cast – real moments with everyone working together.” That ethos defines the campaign, where candid gestures and quiet interactions carry as much weight as the garments themselves, signaling Burton’s deeply personal approach to her new role at Givenchy.

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