The Seoul-based label frames fashion as a tool for modern exploration.
A Philosophy of Discovery
SAN SAN GEAR’s Fall/Winter 2025 collection, titled Wayfinder, is built around the question: “Who am I, and where am I headed?” Drawing inspiration from the board game Go, the campaign contrasts fleeting cityscapes with wild landscapes to highlight a journey of purpose and identity. The designs balance introspection with practicality, blending a nomadic spirit with technical craftsmanship.
Design Language and Key Pieces
The collection makes use of weather-resistant fabrics, ripstop nylon, and insulated fleece-shell hybrids across outerwear, tops, and bottoms. Circuit-like motifs and stone-inspired patterns reflect the balance between logic and intuition. Highlights include modular jackets with removable panels, articulated cargo pants equipped with advanced pocket systems, and stretch-knit pullovers designed for warmth and mobility. Subtle harness details and streamlined hardware add to the utilitarian tone.
Release Schedule
Wayfinder will arrive in three drops through the brand’s webstore, with releases on August 25, September 1, and September 25.
