The scent tells a story of becoming, paired with limited-edition merchandise to match.
A Fragrance That Evolves
New York-based contemporary fragrance brand Rite of Way has unveiled its second scent, Rising Sun. Following the launch of Outer Realm, this fragrance is conceived as a journey in three acts: the quiet of dawn, the triumph of daybreak, and the power of light. Its composition blends cardamom, sandalwood, tobacco, and tonka, offering wearers a sensory experience that evolves throughout the day.
Limited-Edition Merchandise
In addition to the fragrance, Rite of Way has released a curated lineup of limited-edition merch, including a hoodie, hat, and post earring, allowing fans to engage with the brand’s archetype-driven narrative beyond the bottle.
Priced at $188 USD, Rising Sun is available now via Rite of Way’s official webstore, continuing the brand’s ethos of merging scent with cultural expression.
