The NBA star collaborates with Mercedes to create a fully personalized luxury limousine.
A Bespoke Build Fit for a King
LeBron James has teamed up with Mercedes Benz to reveal a one of one Maybach S 680, crafted through the brand’s exclusive Manufaktur to Measure program. Designed to reflect his personal style, the luxury sedan stands as a highly customized addition to his already elite car collection.
The exterior is finished in a standout light ivory tone, giving the car a refined yet unmistakable presence. Inside, the cabin contrasts with a deep blue palette, combining Nappa leather and Alcantara for a rich and elevated feel.
Personal Details Meet Luxury Craftsmanship
Throughout the interior, LeBron’s signature crown logo is integrated as a personal touch, reinforcing the custom nature of the build. Every element of the car is tailored, showcasing the level of detail possible through Mercedes Maybach’s bespoke program.
The design balances classic luxury with individuality, turning the vehicle into both a status symbol and a reflection of the athlete’s identity.
Power and Performance Behind the Luxury
Beneath its refined exterior, the Maybach S 680 is powered by a 6.0 liter V12 engine producing 621 horsepower and 664 pound feet of torque. Paired with all wheel drive and a nine speed automatic transmission, the car can accelerate from 0 to 60 mph in just over four seconds.
While the standard model already sits in the upper tier of luxury pricing, this fully customized version is expected to reach around 300000 USD. Mercedes Maybach has also hinted that this is only one of two bespoke S Class builds created for LeBron, with another reveal expected soon.
