The legendary Maui waterman joins Costa to champion conservation, product development, and the future of life on the water.
Kai Lenny Joins the Costa Family
Kai Lenny has officially partnered with Costa, marking a major new chapter for both the athlete and the ocean-focused company. Known for pushing the limits of big wave surfing and water sports innovation, Lenny now joins Costa’s growing roster of athletes and conservation advocates dedicated to protecting marine environments.
Raised on Maui’s North Shore, Lenny has built a global reputation through fearless performances at massive surf breaks like Nazaré and Peʻahi, while also collecting multiple stand up paddle world titles throughout his career.
More Than Just a Sponsorship
The partnership extends far beyond traditional athlete marketing. Lenny will work closely with Costa on storytelling initiatives, future product development, and campaigns centered around ocean exploration and environmental responsibility.
His work off the water has become just as important as his accomplishments in competition. Through community led beach cleanups and marine debris removal projects, Lenny has consistently used his platform to advocate for long term ocean conservation.
According to Lenny, protecting the ocean is deeply personal after spending most of his life connected to the water both professionally and spiritually.
Building the Future of Water Culture
Costa continues to position itself around athletes and creators who embody a deeper connection to exploration, sustainability, and outdoor culture. Lenny joins a lineup that includes surfers, anglers, and adventurers committed to preserving the environments that define their lifestyles.
As part of the collaboration, the focus will also include inspiring younger generations to embrace water sports, prioritize mental and physical wellness, and build stronger relationships with nature and local communities.
A Natural Match Between Athlete and Brand
Few athletes represent modern water culture quite like Kai Lenny. His ability to move seamlessly between surfing, foiling, paddling, and open ocean exploration has redefined what a contemporary action sports athlete can look like.
By bringing Lenny into the fold, Costa strengthens its vision for the future of performance gear and ocean storytelling while aligning itself with one of the most respected voices in the global surf community.
