The Irish designer and the iconic stout house expand their unlikely partnership into a 17-piece collection, starring Little Simz and Joe Alwyn.
JW Anderson and Guinness are doubling down on one of fashion’s strangest and most compelling alliances. The Northern Irish designer and the Dublin brewery are back with a second collection that scales up dramatically from their initial outing, trading a capsule approach for a full wardrobe built around brewery aesthetics and heritage craft.
The collection spans 17 pieces across suiting, knitwear, and accessories, all designed through Anderson’s maximalist lens but filtered through Guinness visual language. The color story leans hard on deep blacks, rich creams, and that distinctive Guinness cream trim that appears on everything from tailored blazers to oversized sweaters. It’s the kind of collaboration that shouldn’t work on paper but somehow feels inevitable once you see it: high fashion meeting the visual vocabulary of a beer brand, neither side compromising its identity.
Little Simz and Joe Alwyn front the campaign, a pairing that signals the collection’s ambition to reach beyond traditional fashion crowds. Simz brings her credibility as a cultural tastemaker; Alwyn brings a kind of elevated ordinariness that makes even the most deliberately theatrical pieces feel wearable. The campaign itself leans into the brewery’s heritage rather than playing it as irony, which is the move that makes this whole thing work. This isn’t a gimmick. It’s two institutions deciding their aesthetics actually share DNA.
