Her new Levi’s ad may have just revealed everything.
A Denim Cowboy Rides Off Into Rock
In a brand-new commercial released August 4, Beyoncé revs up speculation around her highly anticipated Act III album — and fans are convinced it’s going to be rock. The ad, created in partnership with Levi’s and inspired by her Cowboy Carter hit Levii’s Jeans, shows Bey arriving on horseback, playing a slick game of pool, and ultimately leaving the bar on a roaring motorcycle.
To the Hive, this transition is no coincidence. “Beyoncé arrived on a horse and left on a motorcycle,” one fan wrote. “We are on the road to rock with Act III.” Another added, “She comes in on a horse, leaves on a motorcycle… It’s rock.” The visual symbolism is loud and clear: country is behind us — now she’s picking up speed.
Act III: The Final Chapter of the Trilogy
With Renaissance (2022), Beyoncé embraced dance and house. With Cowboy Carter (2024), she went all-in on country. These were the first two parts of a genre-bending trilogy. Now, with Act III on the horizon, fans are watching closely for clues about what genre will complete the saga — and rock is emerging as the frontrunner.
If true, this next chapter will showcase yet another reinvention from the 35-time Grammy winner, whose genre-spanning creativity has made each release a cultural event.
Cowboy Carter Ends on a High
The Levi’s spot arrives just days after Beyoncé wrapped her Cowboy Carter Tour — now officially the highest-grossing country tour in Billboard Boxscore history. Over its summer run from April through July, the tour brought in $407.6 million and sold 1.6 million tickets.
With the dust of the Wild West settling behind her and a rock-fueled ride ahead, Act III is shaping up to be yet another unforgettable chapter in the Beyoncé legacy.
