Pharrell taps a global cast to show how the Speedy P9 fits into everyday life.
A Classic Bag, Reimagined
Louis Vuitton’s latest “In My Bag” campaign centers around the Speedy P9, a modern update of the house’s iconic 1930s silhouette. Reworked under Pharrell’s direction, the bag is crafted from double-tanned calfskin and finished with a soft, waxy texture. Available in a range of bold colorways, the Speedy P9 reflects both the brand’s travel heritage and its current push toward expressive, lifestyle-driven design.
A Look Inside Each Personality
The campaign brings together a wide mix of ambassadors and creatives, each offering a glimpse into their personal essentials. LeBron James fills his yellow Speedy P9 with grooming items and everyday staples, while Future’s cobalt blue version carries a tennis racquet, jewelry and snacks. Jackson Wang’s pink bag leans more playful, packed with headphones, a Polaroid and a Rubik’s Cube. Elsewhere, Jude Bellingham, Jeremy Allen White and Victor Wembanyama each bring their own mix of travel gear, personal items and small details that reflect their routines.
More Than Just What’s Inside
Shot by Thomas Lagrange, the series focuses less on the objects themselves and more on how they reflect different lifestyles. From sports to music to film, the Speedy P9 is positioned as a flexible, everyday carry that adapts to each individual. It’s a simple concept, but one that highlights how a heritage piece can evolve through the people who use it.
