Kate Moss and Emily Ratajkowski bring timeless allure to Gucci’s latest accessories story.
A Cinematic Take on Desire
Gucci’s “Beauty and the Bag” campaign dives into the emotional connection between people and their handbags. Starring Kate Moss and Emily Ratajkowski, the visuals present accessories not just as objects, but as something that lives in the mind and identity of the wearer.
Shot by Mert and Marcus and directed by Bardia Zeinali, the campaign moves from minimal portraiture into dreamlike sequences. Repeating visuals of the bags create a hypnotic atmosphere, emphasizing their presence and symbolic weight.
Two Bags, Two Expressions
Emily Ratajkowski fronts the Gucci Giglio, a tote inspired silhouette named after Florence’s lily emblem. The design nods to the house’s heritage while embracing a relaxed, modern sensibility. It comes in materials like GG canvas, denim and leather, finished with signature Web striping and a detachable pouch.
Kate Moss represents the Gucci Borsetto, a more structured Boston style bag defined by elongated handles and Horsebit hardware. The design merges classic elegance with subtle references to Gucci’s archive, appearing in finishes such as suede, black leather and vintage inspired canvas.
Heritage Meets Modern Allure
Through this campaign, Gucci balances nostalgia with contemporary appeal. The casting of Moss and Ratajkowski bridges generations, while the film’s surreal tone reinforces the idea of fashion as both memory and fantasy.
The Borsetto and Giglio bags are now available through Gucci’s stores and official channels, continuing the house’s exploration of timeless design through a modern lens.
