Music, fashion, and culture collide in a powerful new campaign designed to give back.
A Collab That Goes Beyond Style
Dos Equis and chart-topping música mexicana band Fuerza Regida have joined forces for a new creative partnership that’s turning heads—and giving back. At the center of the project is a limited-edition fashion capsule designed by Mexican-American artists Jose “IMAGiNE” Trasviña and Bryan Escareño, created as part of Dos Equis’ “Ni Perdón, Ni Permiso” campaign. The phrase, which translates to “Neither forgiveness, nor permission,” is a bold call to embrace creative freedom without apology—a message Fuerza Regida knows well.
Fueled By Culture, Driven By Community
Fuerza Regida’s meteoric rise from local SoCal shows to global streaming dominance has always been rooted in authenticity. Their sound blends traditional subgenres like corridos and norteño with modern influences from house and hip-hop, reflecting the multi-layered identities of today’s Mexican-American youth. That same energy powers this campaign, which spotlights rising talent in fashion and art while staying true to cultural roots.
The collection was first revealed during a private performance in Houston, where the band rocked custom vests by Trasviña onstage. Escareño’s designs were also showcased during the event, capturing the unapologetic spirit of the movement.
Giving Back With Every Bid
Want to get your hands on a piece of the collab? Select items are now up for auction on dosequis.com/music, with all proceeds benefiting the Mexican American Opportunity Foundation (MAOF). Personally chosen by Fuerza Regida, the nonprofit supports Latino communities across California—bringing resources and opportunity back to the neighborhoods where the band’s story began.
“Working with Dos Equis to build this movement has been so inspiring,” said JOP of Fuerza Regida. “These pieces really embody the unapologetic spirit of the campaign. And giving back to an organization like MAOF is especially meaningful—it’s our way of supporting the same community that supported us.”
Join The Movement
Follow Dos Equis on Instagram for exclusive looks at the collab, behind-the-scenes content, and more ways to engage with the Ni Perdón, Ni Permiso campaign. The auction is live from August 5 through August 19, so don’t miss your chance to own a piece of culture with real purpose.
