The hometown collaborators are back with a new collection and a community celebration ahead of its release.
A Second Collaboration Between Two Montréal Icons
Dime and Molson have officially unveiled their second collaborative capsule, continuing the partnership between the Montréal skate label and the historic Canadian brewery. The new release celebrates the city’s unique blend of skate culture and local heritage, bringing together Dime’s relaxed streetwear sensibilities with Molson’s recognizable branding and colors.
The collection features a selection of co branded apparel and accessories designed to reflect the identity of both brands. Building on the success of their first collaboration, the latest drop reinforces the shared roots that connect the two Montréal institutions.
A Community Event Kicks Off The Release
Before the collection becomes available online, Dime and Molson will host “La Saint Jean Dime” on June 24 at the Grand Quay of Montréal’s Place des commencements. The free all ages event will serve as a celebration of the city and its creative communities.
Guests can expect live music, games, and a gladiator style skate competition featuring a $5,000 CAD prize for the final skater standing. The waterfront gathering offers fans an opportunity to experience the spirit behind the collaboration before the products officially launch.
The Capsule Drops This Week
The limited edition collection is set to release globally later this week through Dime’s online store. Combining heritage branding with contemporary skate style, the latest Dime and Molson capsule continues to showcase the strong cultural ties that make the partnership uniquely Montréal.
