The American outfit steps onto the global stage with a bold visual identity for its inaugural season.
A Bold Black and White Gradient
The Cadillac Formula 1 Team has officially revealed the livery for its first-ever race car, marking its entry as the 11th team on the F1 grid. The car features a split black and white design connected by a repeating chevron gradient, creating a sense of speed even while stationary. This design emphasizes Cadillac’s engineering heritage while presenting a modern, high-performance aesthetic.
Debut at the Super Bowl and Times Square
Instead of a traditional paddock launch, the team chose a dual reveal during a national TV spot at Super Bowl LX and a simultaneous display in Times Square. This approach highlights Cadillac’s intent to connect with fans beyond motorsport, blending performance with cultural engagement. The team will make its competitive debut at the Australian Grand Prix from March 6-8 in Melbourne, signaling the start of its maiden campaign.
