Inspired by long afternoons on Ibiza’s southern coast, Byredo’s latest scent transforms a fleeting island experience into a lasting memory.
A Fragrance Inspired by the Rhythm of Ibiza
Byredo continues its exploration of scent as storytelling with the launch of Late Lunch, a destination-exclusive Eau de Parfum created for Jondal, one of Ibiza’s most celebrated seaside destinations. Designed to capture the atmosphere of the island’s relaxed coastal lifestyle, the fragrance reflects the effortless transition from sun-soaked afternoons to warm Mediterranean evenings.
The project emerged from a longstanding friendship between Byredo and Jondal owner Rem, resulting in a scent that embodies the venue’s laid-back energy and spontaneous charm. Rather than recreating a specific place, Late Lunch distills the feeling of time slowing down, where extended lunches blend seamlessly into sunset gatherings by the sea.
An Olfactory Journey From Daylight to Dusk
Created by Master Perfumer Nicolas Bonneville, the fragrance unfolds in stages that mirror the progression of an afternoon spent along Ibiza’s shoreline. Bright opening notes of orange blossom, lemon, and mandarin deliver an immediate burst of freshness, evoking the sensation of enjoying a chilled drink beneath the Mediterranean sun.
As the scent develops, notes of lentisk, rosemary salt, pink pepper, and galbanum introduce a crisp, mineral quality inspired by coastal winds and wild herbs growing among rocky landscapes. The composition gradually settles into a warm and textured base of ambrox, helvetolide, and cedarwood, creating a lingering finish that remains long after the day has faded.
More Than a Fragrance
Late Lunch represents more than a new addition to Byredo’s fragrance collection. It serves as a sensory tribute to Ibiza’s unique atmosphere, preserving the island’s understated beauty through scent. The launch also coincides with the debut of a new retail space adjacent to Jondal, featuring a Sabina wood “Alphabeta” totem that further connects the fragrance to its Mediterranean roots.
Available exclusively at Jondal, Late Lunch offers visitors the opportunity to take home a tangible piece of Ibiza, encapsulating the warmth, freedom, and quiet romance that define life on the island.
