A limited edition release blends Sanrio charm with BLACKPINK’s bold black and pink aesthetic.
K Pop Meets Kawaii
To celebrate the Japanese leg of the DEADLINE World Tour, BLACKPINK has partnered with Sanrio on a limited edition collaboration centered around My Melody. Launching on January eight twenty twenty six, the project brings together the group’s modern, edgy identity with Sanrio’s globally recognized sweetness, marking a playful crossover between K pop culture and kawaii design.
A Darker Take on My Melody
The collection reimagines My Melody through a black and pink color palette that mirrors BLACKPINK’s signature visuals. The character appears with bolder details such as black hoods and pink toned makeup, giving it a tougher, more contemporary attitude. Spanning twenty three items, the lineup includes reversible cropped puffer jackets, zip up hoodies, mascot plushies, backpacks, and light stick rings. A recurring design detail is an oversized ribbon placed on the back of My Melody, adding contrast and charm to the streetwear driven pieces.
Where to Find the Collection
The collaboration is available now through the BLACKPINK Weverse Shop and the YGEX official online store. Fans in Japan can also shop the items at DEADLINE pop up locations, select BEAMS stores, and at Tokyo Dome during the group’s concert dates from January sixteen to eighteen.
