
ASICS
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ASICS, a Japanese company founded by Kihachiro Onitsuka in 1949 as Onitsuka Co. Ltd., specializes in athletic footwear and sports equipment for various sports. Initially, the company focused on producing basketball shoes in Kobe, Japan. The iconic crossed stripes branding first appeared on the Mexico 66 design and has since become widely recognized.
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ASICS continues its archival revival with two fresh GEL KAYANO 20 colorways that balance performance
The latest GEL-SD-LYTE introduces a bold new look that blends retro design with modern performance.
The NFL star channels nostalgia and authenticity into a heartfelt celebration of growth, legacy, and
The classic running silhouette returns with modern updates designed to handle any conditions.
Eight collaborative sneakers arrive alongside the grand opening of Kith Chicago.
Ruffled lace meets performance tech in a two-colorway release blending sport and femininity.
Lapstone & Hammer and ASICS have joined forces to unveil two brand-new color variations of
Collection
The latest collaboration blends ASICS performance technology with Setinn’s minimalist approach to modern tennis culture..
- Footwear
A collegiate inspired palette brings a clean and versatile update to the classic runner..
- Footwear
The early two thousands runner returns with breathable construction and a metallic edge built for everyday wear..
- Footwear
ASICS continues its archival revival with two fresh GEL KAYANO 20 colorways that balance performance heritage with contemporary styling..
- Footwear
The latest GEL-SD-LYTE introduces a bold new look that blends retro design with modern performance..
- Footwear
The NFL star channels nostalgia and authenticity into a heartfelt celebration of growth, legacy, and style..
- Footwear
The classic running silhouette returns with modern updates designed to handle any conditions..
- Footwear
Eight collaborative sneakers arrive alongside the grand opening of Kith Chicago..
- Footwear
Ruffled lace meets performance tech in a two-colorway release blending sport and femininity..
- Footwear
Lapstone & Hammer and ASICS have joined forces to unveil two brand-new color variations of the GEL-KINETIC FLUENT running shoe..
- Footwear

