Vowels, the revolutionary streetwear fashion label, unveiled its third drop of the Spring/Summer 2025 collection, a testament to its commitment to elevating streetwear to high fashion. Visionary creative director Yuki Yagi founded the forward-thinking brand and has established itself as a trendsetter in a short period for its blend of retro and modern silhouettes, redefining classics.
The Concept Behind Vowels
A philosophy of learning fundamentals guides vowels before innovating. This is seen in Yagi’s methodical research and attention to detail, which he employs to simplify everyday objects and maintain a clean, ageless aesthetic. The company’s designs are inspired by Yagi’s extensive experience in wholesale vintage selling and extensive research library.
Key Features of the SS25 Collection
Vowels Spring/Summer 2025 collection is characterized by a set of specific qualities that make it stand out:
- Bold Color Palette: The collection boasts bold colours such as olive green, burnt orange, deep blue, and cherry red, a splash of colour for any spring wardrobe.
- Archive-Inspired Designs: Yagi takes significant inspiration from his archives, blending vintage prints and fabrics into contemporary clothing. Examples include graphic T-shirts featuring reproductions of works of art.
- Relaxed Silhouettes: The classic polo is given a fresh turn with wavy stripes, and patchwork denim returns in signature form. Relaxed silhouettes dominate the collection but still have a polished finish.
- Sustainable Practices: Vowels collaborates with local manufacturers and vintage shop owners to repurpose deadstock fabric, which highlights the brand’s emphasis on sustainability.
Design Philosophy and Inspiration
Yuki Yagi’s solution is to create clothes that match any type of clothing so that the wearer can remain true to their fashion sense without going too far from the norms. He achieves this by adding modern touches to classic styles.
Key Inspirations:
- Vintage Collegiate Styles: Crewnecks and fleece tops recreate the feel of vintage collegiate sweaters and give the collection a retro feel.
- Global Artistry: Having prints of previous art pieces provides an international feel to the designs.
- Timeless Classics: The series has revised versions of all-time classics, making every composition timeless for generations.
Presentation and Reception
Vowels launched its SS25 collection at Paris Men’s Fashion Week in an unusual show at a heritage location. The show was deconstructed, inspired by the four seasons and choreographed to a remix of a classical piece of music. This new approach drew the attention of leading fashion media and visitors.
Market and Availability
Drop 3 of the SS25 collection has already been released online at vowels.net and is available for purchase in their New York City flagship store. It is priced between $100 and $900 USD and is thus accessible to a broad audience of consumers.
How to Purchase:
- Visit vowels.net for online purchases.
- Visit the New York City flagship store for in-store shopping.
- Explore the collection in the lookbook, which is available on Hypebeast and other fashion platforms.
Conclusion
Vowels’ Spring/Summer 2025 collection is a giant leap for the brand in its mission to make streetwear more sophisticated and sustainable. Using bold colours, vintage prints, and local craftsmanship, Yuki Yagi has created a collection that is appealing to fashion enthusiasts and sustainable for the fashion industry.
As Yuki Yagi describes it, the goal is to create garments that people will wear, not just because they are new but also because they are artfully long-lasting. That has been the key to winning over consumers looking for understated, daily wear that coordinates well with what they already have. As it continues to grow, Vowels is a brand to watch in the fashion world, offering an exclusive blend of heritage and innovation and an accessible price point.
