Time To Drive Car & Watch Festival: Mana Wynwood and The Concours Club are launching the world’s first event to merge collector cars and haute horologie into a single luxury cultural experience.
Miami’s Wynwood district is about to become ground zero for a collision of two worlds that have historically occupied separate lanes in the collector ecosystem. On November 6 through 8, Mana Wynwood and The Concours Club will open Time to Drive Car & Watch Festival, an inaugural three-day gathering built on a premise that feels overdue: that the obsession with rare automobiles and precision timepieces spring from the same cultural well. The festival represents the first major event globally to position these categories as equal pillars of the same luxury narrative, rather than treating them as parallel pursuits.
The lineup signals serious institutional backing. Chopard, the Geneva-based manufacture known for both haute horologie and Mille Miglia heritage, anchors the watch programming alongside specialist independents MB&F, whose sci-fi-adjacent complications have redefined contemporary haute horologie aesthetics, and Greubel Forsey, the atelier brand whose tourbillons represent the maximum expression of mechanical complexity. On the automotive side, the event will spotlight significant collector vehicles and the culture surrounding them. This isn’t a dealer event or a generic car show; it’s positioned as a genuine cultural platform where the values of mechanical mastery, artisanal production, and collector mentality that define both sectors get examined in the same space.
The venue choice matters. Mana Wynwood’s industrial scale and Miami’s status as a global hub for wealth concentration create ideal conditions for attracting both established collectors and curious newcomers willing to invest in access. The Concours Club’s curation suggests this Time to Drive Car & Watch Festival will lean toward experience and education rather than pure transaction, making it essential viewing for the intersection of auto and horology enthusiasts.
