Jordan Brand reimagines the ballet flat through a bold, athletic lens for its latest women’s silhouette.
A New Direction for Women’s Footwear
Jordan Brand continues to expand its women’s lineup with the Jordan Pointe, a model that steps beyond basketball heritage into experimental territory. The silhouette blends elements of dance and streetwear, positioning itself between performance inspired design and everyday utility.
Ballet Influence With a Modern Edge
The Jordan Pointe draws directly from ballet footwear, most notably through its ribbon style lacing that wraps around the foot for a secure, sculptural fit. This delicate upper is intentionally contrasted by a chunky, exaggerated outsole that anchors the shoe in contemporary sneaker culture. A Velcro strap adds both functional support and a technical detail, keeping the design grounded rather than theatrical.
A Tonal Chile Red Finish
The Chile Red iteration dresses the silhouette in a rich monochromatic palette that includes Deep Maroon and Pueblo Red accents. The layered reds give the shoe a refined, editorial feel, offering a more sophisticated expression compared to earlier colorways. With its hybrid form and fashion forward execution, the Jordan Pointe signals Jordan Brand’s growing interest in redefining women’s footwear beyond the court.
