The singer brings her creative vision to one of skate culture’s most iconic brands.
A Multi-Year Partnership
SZA has officially signed on as Vans’ Artistic Director, kicking off a multi-year collaboration that puts her at the center of the brand’s creative direction. The partnership will see her overseeing campaigns and co-creating exclusive product collections that fuse her artistic vision with Vans’ youthful, playful ethos.
First Campaign Highlights
The first campaign, shot by Sophie Jones, spotlights SZA’s favorite silhouette, the Knu Skool, in a sleek monochromatic colorway. Longtime fan of Vans, SZA brings a personal connection to the project, blending her style, energy, and creativity with the iconic “Off the Wall” spirit.
SZA on Her Role
“In Vans, I feel free!” SZA shared. “My mission is to show that joy, community, creativity, and fashion are all still intersectional. Humanity, culture, and connection are the access points. Bravery and curiosity are the cures for uncertainty, and Vans champions that spirit. They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us.”
Fans can explore the first visuals from the campaign and look forward to future collections and collaborations as the partnership unfolds.
