The latest campaign celebrates the timeless Authentic sneaker through music, skate culture and creative expression.
A Star Studded Campaign for Spring
Vans has launched a new “Off the Wall” campaign for the spring season, with SZA taking center stage alongside a lineup of musicians and skaters. The campaign features appearances from Hayley Williams, Turnstile bassist Franz Lyons, Travis Barker, Lizzie Armanto and skateboarder T Funk.
SZA continues her growing partnership with the brand, which previously saw the artist named Vans’ artistic director. She has also collaborated with the label on custom “VanSZA” sneakers designed with jeweler Rachel Goatley, further strengthening her creative relationship with the skatewear brand.
Celebrating the Iconic Vans Authentic
At the heart of the campaign is the Vans Authentic sneaker, one of the brand’s most recognizable silhouettes. The shoe has remained a staple in Vans’ lineup for decades and continues to serve as a canvas for personal style and creative expression.
The spring collection highlights several variations of the Authentic, featuring designs that range from classic checkerboard patterns to plant inspired prints and knit constructions. Each look in the campaign reflects the individuality and creative energy of the artists and athletes involved.
Release Dates for the New Styles
Fans interested in the sneakers featured in the campaign will not have to wait long. The first wave of Authentic styles will release through Vans on March 12, followed by additional colorways arriving on April 2.
The campaign reinforces Vans’ connection to music, skateboarding and creative culture while continuing to highlight the Authentic sneaker as one of the brand’s most enduring designs.
