Dropping this week at a limited-time LA pop-up.
A Fusion of Luxury and Wellness
To mark its 130th anniversary, Swarovski is teaming up with Los Angeles lifestyle destination Erewhon for a sparkling collaboration that blends elegance with wellness. The partnership introduces two limited-edition releases — a crystallized yellow tote bag and a bespoke juice — designed to infuse everyday life with Swarovski’s signature brilliance.
Introducing the “Lemon 130”
The Swarovski x Erewhon juice, aptly named “Lemon 130,” is a vibrant mix of mango, lemon, coconut water, ashwagandha and turmeric, finished with a hint of Swarovski shimmer. Packaged in Erewhon’s signature clear bottle, the juice embodies both vitality and artistry. Only 2,400 bottles will be available when it launches in stores on October 29.
Crystals Meet California Cool
Alongside the drink, Swarovski Global Creative Director Giovanna Engelbert designed an exclusive yellow tote — Erewhon’s first-ever bag adorned with crystals. The oversized cotton tote features crystallized Erewhon and Swarovski logos on both sides, highlighting the connection between light, energy, and joy. Available at a Swarovski pop-up on Hollywood Boulevard from October 29 to November 3, the collection captures the spirit of modern luxury — luminous, mindful, and unmistakably LA.
