Kith and Peanuts joined forces to celebrate Charles M. Schulz’s 75th anniversary of the beloved comic strip with a celebratory collection that combines Peanuts iconic whimsy with the streetwise sensibility of Kith. Dubbed “the greatest Peanuts collection ever” by Kith founder Ronnie Fieg, the collection drops on April 4, 2025, and includes a wide-ranging collection of apparel, accessories, and lifestyle pieces. The drop is a testament to the timeless nature of Peanuts and its continued ability to resonate across generations.
Highlights of the Collection
The Kith x Peanuts 75th Anniversary Collection is the biggest co-sign between the two companies to this point, featuring 56 pieces that fans of all ages can support. A few of the standouts include:
Apparel
- Layering Staples: Souvenir Jacket, Nelson Hoodie, and Globe Wyona Full-Zip Sweater are all adorned with popular characters like Snoopy, Woodstock, and Charlie Brown. Crafted with good material like satin, fleece, and chunky cotton yarn, they are both comfortable and fashionable.
- Graphic Tees: Distressed cotton tees with redesigned Kith logos teamed with iconic Peanuts characters. Graphics feature “Joe Cool” Snoopy, DJ Snoopy, and colorful illustrations of the Peanuts gang.
- Outerwear: Outerwear like Satin Bomber and Souvenir styles feature embroidered character elements for a sporty but nostalgic appearance. Accessories
Accessories
- Headwear: Caps and bucket hats wear co-branded designs featuring Peanuts characters.
- Lifestyle Items: Customizable rugs, pillows, tote bags, plush sets, keychains, dog bowls, and more bring Peanuts magic into daily life.
Kith Kids Capsule
- Coordinate loungewear, outerwear, t-shirts, and caps for children echo adult fashion. The collection also includes specialty Snoopy and Charlie Brown lunchboxes for young fans.
Pricing and Availability
The range offers products at varied prices to cater to varied budgets:
- Introductory items like the Cool Snoopy Keychain start at $25.
- Luxury items like the Souvenir Jacket and Globe Wyona Full-Zip Sweater are priced at $295.
The collection will be available only through Kith channels starting April 4 at 11 a.m. EST.
Pre-Launch Celebration
Kith kicked off anniversary celebrations with a small pop-up shop at Domino Park in Brooklyn on March 27–29. The standout was a life-size replica of Snoopy’s iconic red doghouse reimagined with bold Kith typography. The interactive exhibit invited fans to take pictures with Snoopy on the roof enjoying a sneak peek at the collection to be revealed.
Why This Collaboration Matters
Peanuts has been a cultural reference point since its introduction in 1950. Its characters—Snoopy, Woodstock, Charlie Brown, Linus—have become timeless symbols of humor, determination, and nostalgia. By collaborating with Kith on this anniversary milestone, Peanuts bridges generations while embracing streetwear fashion today.
Key Elements That Make This Drop Special:
- Timeless Appeal: The blend of Peanuts’ classic artwork and Kith’s contemporary designs assures timeless appeal for both die-hard collectors and new collectors.
- Comprehensive Range: From clothes to home items, the range includes several lifestyle categories.
- Interactive Experiences: Installations such as the Domino Park installation create impressions linked to the brand alliance.
Conclusion
The Kith x Peanuts 75th Anniversary Collection is a creative throwback to honor Schulz’s timeless legacy that celebrates Kith’s innovative touch in streetwear collaborations. For the collector and for anyone with a love of Snoopy and friends, there’s something to appreciate in every drop, ranging from high-quality jackets to festive home accessories. With its loving care and the broadest spread of items under one roof, it’s easy to see why Ronnie Fieg deems this collaboration “the greatest Peanuts collection ever.
