An immersive night of movement, lasers, and sound—celebrating the Adizero EVO SL in style.
LIGHT ON YOUR FEET, HEAVY ON THE EXPERIENCE
adidas and Zalando just came together in Berlin to spotlight the Adizero EVO SL, turning the idea of speed into an art form. The shoe is known for its ultralight feel, and this event was built around that exact energy—translating lightness into a full-on digital realm.
Guests received high-impact CGI invites ahead of time, setting the tone with flashing graphics and sharp, sci-fi visuals. The showcase itself took over Vollgutlager, reimagined into a neon-drenched space with floor-to-ceiling digital screens, curated by Setworx Berlin and Marathon Studio.
LASERS, LIGHT CURTAINS, AND FUTURE-FORWARD INSTALLATIONS
The highlight of the night was the light. Digital artist Lucas Gutierrez transformed the venue with glowing laser installations, plunging beams, and color-flooded projections that pulled everyone into his visual vortex. Ksawery Komputery added a shimmering light curtain, pulsing between abstract lines and the event’s “LIGHTSPEED” insignia, tying the room together like an electrified thread.
Everything moved with intention, making the Adizero EVO SL not just a product, but the centerpiece of a kinetic, living space.
BERLIN SOUNDTRACKS THE NIGHT
Hoe_mies brought the sonic pulse, with Berlin-based DJs Abiba and Meg10 spinning high-energy blends of dancehall, hip-hop, and electronic cuts. The sets matched the room’s velocity, giving the visuals rhythm and keeping everyone moving deep into the night.
The adidas x Zalando “LIGHTSPEED” showcase wasn’t just a product moment—it was a full sensory experience, reminding us that lightness can carry real weight when it’s done right.
