A surreal campaign and botanical inspired designs signal a poetic new chapter for the brand.
A Surreal Visual World
Gentle Monster has unveiled its 2026 Bouquet eyewear collection through a dreamlike campaign film co directed by FKA twigs and photographer Jordan Hemingway. Set to an exclusive unreleased track by FKA twigs, the film traces the transformation of a bud into full bloom, using movement and rhythm to explore ideas of growth, potential, and metamorphosis. The visual language aligns closely with Gentle Monster’s ongoing interest in blending fashion, performance, and art.
Frames Rooted in Nature
The Bouquet collection draws inspiration from the structure of plant stems, translating organic forms into expressive eyewear silhouettes. Frames are shaped by loops, tangles, and ties, creating a sense of motion and delicacy. One standout design features vibrant beadwork, adding texture and color while maintaining a balance between softness and bold expression. Together, the pieces reflect a theme of transformation woven throughout the collection.
From Eyewear to Immersive Spaces
Beyond the frames themselves, Gentle Monster is extending Bouquet into a series of immersive pop up installations across six global cities. Each space is conceived as a moment of full bloom, featuring large scale floral sculptures in saturated hues arranged around a striking chrome centerpiece. The collection launches on January sixteen both online and in store, inviting audiences to experience Gentle Monster’s latest vision as a fully realized artistic environment.
