Rhinestones, lace, and a reimagined 501 — Beyoncé’s take on denim is here.
A Western-Inspired Drop With a Glamorous Edge
Beyoncé has teamed up with Levi’s for a fresh denim drop that fuses cowboy nostalgia with cutting-edge fashion. The BEYONCÉ X LEVI’S collection arrives alongside The Denim Cowboy, a campaign film that pays tribute to classic Levi’s ads from the ’80s and ’90s—this time reimagined through Beyoncé’s bold, cinematic lens. Set to a special version of her track “Levii’s Jeans” from Cowboy Carter, the film kicks off the launch with style, sparkle, and a little surprise (yes, that’s Timothy Olyphant).
Introducing The 501 Curve
The star of the collection? A brand-new 501 Curve silhouette, designed specifically with curvier body types in mind. It’s a modern take on the legendary 501 jean, offering a better fit without compromising Levi’s timeless design. Alongside it, we get updated versions of other staples like the ‘90s Shrunken Trucker jacket, reworked with rhinestones, corset-style lacing, embroidery, and glam finishes.
The collection is offered in three finishes:
- Western Crystal
- Laced Up
- Authentic
Each piece is detailed with custom BEYONCÉ X LEVI’S leather patches and a new double arcuate stitch—another first for the brand.
Where To Get It
The full collection is available now on Beyoncé’s official site and will drop on Levi’s site and in select stores starting August 7, 2025. Produced in collaboration with Parkwood Entertainment, TBWA\Chiat\Day LA, and directed by Grammy-winner Melina Matsoukas, the campaign marks a standout moment for both the artist and the iconic denim label.
Levi’s Global CMO Kenny Mitchell calls it “a new, iconic chapter in Levi’s history.” We’d call it: Beyoncé does denim her way.
