The halftime spotlight becomes a launchpad for Benito’s first fully original signature sneaker.
A Signature Moment on the World’s Biggest Stage
Bad Bunny used the Super Bowl LX Halftime Show to debut the adidas BadBo 1.0, marking his first official signature silhouette with the brand. Appearing on stage in an unreleased all white colorway, the moment signaled a clear shift away from reinterpretations of classic adidas models and toward a sneaker built entirely around his own design language and cultural presence.
A Chunky Nod to 90s Skate Culture
The BadBo 1.0 “Resilience” arrives in a Chalk White and Talc palette that keeps the look clean and wearable while letting the form do the talking. The silhouette leans into a bold, oversized 90s skate aesthetic, constructed with layered premium suede overlays on top of breathable mesh and canvas. Subtle but intentional branding details appear throughout, including a Trefoil logo on the collar and a small blue star embroidered on the heel for contrast.
Built for Presence and Purpose
A padded tongue and thick midsole give the sneaker its sturdy stance, flowing into a gum toned outsole that reinforces its skate inspired roots. Inside, the insoles feature adidas PARA BAD BUNNY text, underscoring the personal nature of the collaboration. Debuted on one of the most visible stages in the world and available now, the BadBo 1.0 represents a defining milestone in Bad Bunny’s ongoing partnership with adidas.
